To reach a wider audience with fine margins, email marketing has proven to be the most effective marketing channel for business owners. With email marketing, you get closer to your customers through interaction and engagement.
This leaves you with the idea of whether they are satisfied with your product or service, want more, or are not satisfied. If you effectively use email marketing platforms and software, you’d be able to increase your sales by building more leads (potential customers).
Email marketing has one of the best returns on investment in any marketing channel. It shows a 4300% return invested on every dollar spent according to some surveys. It doesn’t get hit by algorithm changes; you have full control over it. it is the ultimate safety net for any creator or business owner.
Factors to consider in choosing an email marketing platform
User Interface: Is it easy to use?
Segmentation: Can you create a targeted list of people?
Personalization: Can you make create merge tags which means can you make sure a mail starts with “Hi Dave” instead of just Hi?
Automation: Can you communicate based on user actions?
Testing (AB and Speed Testing): To check what people open or click. This would improve your future result.
Report and Analytics: To know your click-through rate and open rates.
So, what is email marketing?
This is a marketing strategy that involves sending adverts or commercial messages about a particular product/service to a targeted group via email. To put it simply, the emails you send to potential customers are called email marketing.
Therefore, when you are sending business proposals, ads, or donations via email, you are engaging in email marketing. The main idea behind this form of marketing is to build loyalty, and trust, and create brand awareness. So when you send marketing emails, your end goal would always be to win more customers, earn their trust and get them to patronize you more.
Types
There are three types of email marketing:
- Transaction Email: The aim of this is to see out a commercial transaction instigated by a previous email exchange or discussion.
- Direct Email: The aim of this is for promotion, for instance, a catalogue or product or a special offer.
- Opt-in email advertising: This can also be called permission marketing, whereby recipients of email previously consented to receive the email.
Email marketing software
For email marketing to be efficient and reach a wider audience, several software exists to automate the process.
This software aids you with everything from design to segmentation and personalization of your message. So, with the best email marketing software, you can start and finish your marketing process with no hassle until your message gets to the inbox of your target recipient/user.
Let’s look at some of the best software for this year.
Omnisend
Omnisend is one of the best software used for prosecuting email marketing. It is specifically for brands in the eCommerce sector. With Omnisend, you can automatically send newsletters and increase sales through emails, segmentation, and even SMS.
Omnisend software program allows for welcome series, and streamlined transactional emails that generate engagements.
Key Properties
- They designed the software in a way that there are pop-ups and forms that aid the generation of leads
- An automated template designed to help you create professional and classy emails without needing to write codes. This platform suits all brands and there is no difficulty in adding products. Also, there’s an icon that enables you to save for your next email marketing campaign.
- Analytics that helps you generate reports through tracking sales and identifying potential winning campaigns.
Cost:
Starting at $16 a month, you pay $16 per month to subscribe to 15,000 emails, which can be sent in batches of 2000 per day.
User.com
User.com is one of the best email marketing software for the year in view. It provides users with easy tools that can help them maximize their marketing experience in terms of generating sales and providing management and support.
Regardless of who you intend to sell to, user.com helps clients deliver the best omnichannel communication experience, and they are always on time in delivering the right message to the right channel and at the right time. Depending on your choice, you can personalize and tailor emails.
Key Properties
- Make use of specific snippet tags to ensure emails are specific to the target person
- Agenda planning and preparation of promos for the future
- Use subscriber data to make campaigns smarter
- Track click-through rates, open rates, unsubscriptions, and even present campaign analytics
Cost
They have a free plan embedded with specific features. The plan starts at $49 per month for business and premium plans.
ConvertKit
ConvertKit is one email marketing software tailored specifically for e-commerce marketers and bloggers. With this software, you’d be able to effectively manage subscribers, segment them, and form building capacity. The user experience of ConvertKit users has always been described as top-notch.
Key Properties
- Easy to use
- Landing pages and Web forms
- Drip Campaigns
- Analytics and ROI tracking
- Dynamic content
- Segmentation
Cost
You have the option of subscribing to a monthly or yearly plan, depending on the one convenient for you. The free plan includes 30 premium free landing page templates. Paid plan starts at $29/month.
GetResponse
GetResponse is one of the most used marketing platforms. With this platform, you can create/send emails, create pages and automate the marketing process, including the conversion of sales funnels. If you are looking to create newsletters, automate blog digests, automate emails, and segment-specific sends, GetResponse is one of the best platforms to use.
Key Properties
- A/B Testing
- Analytics/ROI Tracking
- Drip Campaigns
- Dynamic Content
- Landing Pages/Web Forms
- Lead Scoring
- Segmentation
- Website Visitor Tracking
Cost
GetResponse offers four different plans for subscribers.
The plans are Basic, Plus, Professional, and Max plan. The basic plan starts at $15 per month while the plus and professional plans are subscribed at $49 per month and $99 per month respectively. Meanwhile, the Max plan is subscribed as custom pricing.
AWeber
AWeber is a very efficient email market platform for small-scale businesses and start-ups, teams, and so on. Some of the unique built-in features of this platform include drag-and-drop, segmentation, autoresponder, workflow, and testers. You can also build a landing page with AWeber and so, it makes it easier to target the landing page while carrying out an email campaign.
Key Properties:
- A/B Testing
- Landing Pages/Web Forms
- Segmentation
- Drag and drop
- AI-powered email template designer
- Website Visitor Tracking
Cost
Using AWeber, the first 500 subscribers are free, but pricing starts at $16.15/month.
Sendinblue
They widely regard Sendinblue as much more than an email marketing platform, because they carry out quality SMS and email marketing. This platform also covers communication types like Facebook, Chat, CRM and many more. The primary aim of this platform is to connect business owners to their customers. With Sendinblue, you are sure of creating emails that are very professional and presentable, but the combination features of this platform make them stand out. They have also embedded Facebook Ads functionality built-in.
Key Properties
- Email Marketing
- SMS Marketing
- Chat
- Shared Inbox
- CRM
- Marketing Automation
- Transactional Email
- Segmentation
- Landing Pages
- Signup Forms
- Facebook Ads
- Reporting
Cost
Sendinblue has four subscription plans including Free – send up to 300/day, Lite – $25 per month for 10k subscribers, Premium, $65 per month for 20,000 subscribers and Enterprise – custom pricing that supports more than 1000k subscribers.
EngageBay
EngageBay is a unique platform that offers a set of integrated business software tools. Some of the features include marketing automation, CRM, live chat, and a help desk. Additional features connect business owners to customers to drive sales while attending to support issues.
Key Properties
- A/B Testing
- CRM
- Marketing Automation
- Email Broadcasts
- Drag and Drop Email Builder
- Email Templates
- Drag and Drop Landing Page Builder
- Email Analytics
- Landing Page Analytics
- Web Forms & Web Pop-ups
Cost
Pricing starts at $8.99 per month if it is a biennial subscription.
Keap
Keap is one of the many sales and emails marketing platforms for small and growing businesses. They stand out because their offer includes products for managing customers, e-commerce, and customer relationship.
Keap can also carry out campaigns that are automated, track return on investment and provide updates on customer sales. This platform sends 1.1 billion emails as their monthly average. On Keap, you can leverage the menu to subdivide your contact list according to industry, interaction with content, and so on.
Key Properties
- Calendar/Reminder System
- Email Marketing
- Marketing Automation Integration
- Quotes/Proposals
- Territory Management
Cost
A trial is free and pricing starts at $79 per month.
